Community Topics: Google Ads

Community question: See the title above for the specific issue and context.Practical answerDifferences can arise from attribution, counting settings, time zones, conversion windows, consent and whether Google Ads imports a GA4 key event or uses its own tag. Check which

Check the search terms report for irrelevant traffic and add negative keywords where appropriate. Verify that conversion tracking measures real enquiries, not just button clicks. Review the offer, landing page speed, mobile form, service area and follow-up process. Compare cost