Community Topics: Facebook & Instagram Ads

Community question: See the title above for the specific issue and context.Practical answerSend matching event names and event_id values from the browser Pixel and server Conversions API for the same lead so Meta can deduplicate them. Fire lead events only

Community question: See the title above for the specific issue and context.Practical answerInstant forms reduce friction and may produce more submissions, while website landing pages provide more context and stronger qualification. Test both with the same offer and comparable budgets.

Community question: See the title above for the specific issue and context.Practical answerConfirm the campaign optimizes for leads rather than link clicks. Test the mobile landing page and form, then compare outbound clicks, landing-page views and actual leads. Check event